Privacy Policy

This Privacy Policy applies to www.louisaelizabeth.com and is operated by Louisa Elizabeth ("we", "us", "our"). We are committed to safeguarding your privacy and ensuring your personal data is protected in accordance with the UK GDPR, Data Protection Act 2018, and relevant ePrivacy regulations. Please read this policy alongside our Terms and Conditions.

1. Who We Are

Louisa Elizabeth is the data controller for this website. You can contact us at:

2. What Data We Collect

We may collect and process the following types of personal data:

  • Name and contact details (email, phone number)
  • Billing, shipping and transaction data
  • Technical data (IP address, browser type, OS, device type)
  • Usage data (pages visited, time on site, referring URLs)
  • Marketing preferences and communication history

3. How We Collect Your Data

  • When you fill out forms on our site
  • When you purchase products
  • When you interact with us via email or social media
  • Via cookies and similar tracking technologies (see Section 9)

4. Why We Use Your Data

We use your data to:

  • Process orders and provide customer support
  • Send order updates and service-related messages
  • Manage your preferences and account
  • Conduct marketing, if you’ve opted in
  • Improve our website and user experience

Our legal bases for processing your data include contract performance, consent, compliance with legal obligations, and legitimate interests.

5. Marketing Communications

You will only receive marketing communications if:

  • You’ve opted in via our forms or checkout
  • You are an existing customer and we are marketing similar products (soft opt-in)

You can unsubscribe at any time via the link in our emails or by contacting us at hello@louisaelizabeth.com.

6. Your Rights

You have the right to:

  • Access your personal data
  • Correct inaccurate data
  • Request erasure of your data
  • Restrict or object to processing
  • Request data portability
  • Withdraw consent at any time

To exercise your rights, email us at hello@louisaelizabeth.com. If you're not satisfied with our response, you can contact the UK Information Commissioner's Office (ICO) at ico.org.uk.

7. Data Retention

We retain your data only as long as needed to fulfil our obligations, including legal, tax, or regulatory requirements. Backup copies may persist for a limited time.

8. How We Protect Your Data

We use appropriate technical and organisational measures to protect your data, including:

  • SSL encryption and secure hosting
  • Password-protected account access
  • Data minimisation and internal access controls

If you suspect a data breach, please contact hello@louisaelizabeth.com immediately.

9. Cookies & Tracking Technologies

We use cookies and similar technologies to improve your browsing experience, understand usage patterns, and deliver relevant ads. By using our website, you consent to the use of cookies unless you opt out.

  • Essential Cookies: Enable site functionality like cart and login
  • Analytics Cookies: Help us improve site performance and understand visitor interactions
  • Marketing Cookies: Personalise advertising and measure campaign effectiveness

You can manage your cookie settings via your browser or device. For more information, visit aboutcookies.org.

10. Data Sharing & Third Parties

We may share your data with trusted partners for the purposes outlined above:

  • Payment processors (e.g., Shopify Payments, PayPal)
  • Delivery providers (e.g., Royal Mail)
  • Marketing and analytics partners
  • Legal authorities, where required

We do not sell your personal data.

Klaviyo

We use Klaviyo to send marketing emails, track user interactions, and personalise your experience. When you subscribe to our newsletter, make a purchase, or browse our site, Klaviyo may collect data such as your email address, browsing behaviour, purchase history, and device details.

Klaviyo acts as a data processor under our instruction and in compliance with GDPR. We rely on consent (for email marketing) and legitimate interests (for analytics and site improvement) as the legal basis for processing this data. You may unsubscribe from emails at any time or manage your preferences.

Learn more in Klaviyo’s Privacy Policy.

11. International Transfers

Where data is transferred outside the UK or EEA (e.g. to Klaviyo in the US), we ensure appropriate safeguards such as Standard Contractual Clauses are in place to protect your information.

12. Business Changes

If our business undergoes a sale or restructure, your data may be transferred to the new owner in line with this policy. We will take steps to ensure continued protection of your data.

13. External Links

Our website may link to external sites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies.

14. Updates to This Policy

This policy was last updated on 21 July 2025. We may revise it occasionally. Any changes will be posted on this page, and your continued use of the site will signify your acceptance.

15. Contact Us

For questions, data access, or complaints, please email hello@louisaelizabeth.com.